sets Chanel Chinese spin on global issues "Little Black Jacket" show

19/06/2013 10:52

 

Morning, "Little Black Jacket" Chanel exhibition starts China leg of his world tour. With photos of Karl Lagerfeld, the show proposes tomorrow in Beijing, Shanghai, 21 June, and Hong Kong in July.cheap louis vuitton belts The exhibition shows photographs of models and celebrities wearing the iconic jacket international brand in a variety of ensembles. Notably, the list Chinese celebrities Sun Feifei, Zhou Xun and Li Yuchun, an indication of the interest of Chanel Mixing traditional Chinese elements and more sophisticated styles in his campaigns in China. Chanel took to the Internet to promote the Chinese version of the show, put on a mini-site on its Chinese website and the promotion of its Chinese social media. Videos and photos carefully stylized position of the iconic jacket, timeless, versatile piece. The vast country was generally cosmopolitan, stopping everywhere from Paris, Sydney, Tokyo and New York. In contrast, the Chinese version of strong local distorted, focusing on Chinese actresses like Zhou Xun and Sun Feifei and pop singer Li Yuchun. Li Yuchun and Sun Feifei also interviewed in a video behind the scenes on the Chanel Chinese website. Among them, Li Yuchun and Sun Feifei give the video a compelling blend of traditional Chinese and edgy pop culture. For example, Sun Feifei, who recently shown to play an empress in a historical drama film, with a short sleeve jacket over a heavy set with elements of traditional Chinese style worn release. Li Yuchun, on the other hand works its familiarity "Rock Star" and notes that the black jacket is very ku (cold) and Fengkuang (very popular), in China, says that his fans often use when talking about him. The star is looking for a major asset for international brands to score with young Chinese consumers. Recently, it has an enormous amount of online advertising as a spokesperson of L'Oreal China, a social media campaign that successfully used in its huge database of self-assembled fans that produces Li Yuchun participated with enthusiasm in his actions The selection of Chanel to present these stars is probably part of an effort to reach young consumers in China and customers benefit tradition please.louis vuitton belts for sale The decision to show the exhibition in the first-tier cities is not only surprising because the label has often its strategy in order to maintain a large extension exclusivity detected.