emerging Italian designers Armani invited to show in his Milan location
22, June, Giorgio Armani opened his start and the Milan runway for designers to support up-and-coming Italian fashion in its latest push to the Fashion Week in the city. Menswear designer Andrea Pompilio show held its spring / summer collection from Armani, the designer of the initiative, which will provide a different young designers each season starts.
"We need concrete measures to the Italian fashion initiatives that give more power and a sense of novelty of the Milan Fashion Week support," Armani said. "It is for this reason that I decided my theater on Via Bergognone for fashion shows for some of the most promising designers who can count on the technical services of my building."
The new program Armani comes a month after the Italian designer known brands their ready-to-wear back to Milan (many are now owned by French conglomerate and show during the Paris Fashion Week, to give to the case of Milan). But some designers like Miuccia Prada, who presented his eponymous collection is located in Milan, but the Miu Miu show in Paris, say that it is simply not a timing to two shows in the days following the stage possible others, even if it shares Armani feelings.
"With the sale of our foreign luxury brands, while our risk of falling into the second league," Prada La Repubblica said in an interview in 2012, led to WWD. "For if our brands, credit, glamor, fame, and the decision is across our borders in the hands of others, and we are abandoned, downgraded." Prada assigned the preference for Paris, not in the Italian press that they for under blame fashion seriously. Designers are also "Search for the best," she said.
Initiatives such as the young designer Armani program are not likely to change the perceptions of the community of Milan fashion or to convince Italian brands back overnight. But at least they are adding momentum to the House of Armani and fashion efforts to create a stronger presence in Milan, Italy.